Google Fiber is now up and running in five markets (it added Nashville last month) and has plans under way for 17 more. Kansas City may offer a road map.Īnd unlike the other moonshots now housed under Google's umbrella company, Alphabet, Fiber is a project that could succeed in the near future.
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Google has to figure out how to become a nationwide broadband company. They find it inert, predatory and, worst, anti-innovation. Googlers won't say this out loud, but they despise the cable industry. Now it's evident: Google was using Kansas City as a testbed for an audacious project - one to take on broadband providers like Comcast, Time Warner Cable and Verizon, which enjoy long-held duopolies and monopolies across the country, and build out a national service. Its first customers were wired the following year.įor the years after, it was unclear - certainly outside of Google - just what Google wanted to accomplish with this first venture outside of its core business.
Google began digging up dirt and laying fiber optic pipes in Kansas City, Kan., five years ago in April. And you've always said, 'Our stuff doesn't do that.'" "I'm getting this mirror of interacting with this other huge company. "This is the same issue as with Time Warner ," he tells the young customer service rep. He runs a business from home, he explains, and when the connection drops, he loses money. The walls are papered with Google Maps printouts. So here he is at the "Fiber Space," a trendy-looking storefront on a street that straddles the states, splitting the city in two: Kansas on the west, Missouri to the east. He gets internet from Google Fiber, the service that says it can deliver broadband at incredible speeds. Jim, a slender music instructor in his early 40s, with salt-and-pepper hair and a polka-dot button-up, would like more attention from the company. He's not peeved about a search result or worried about the data Google collects on him. It's a crisp spring Friday in Kansas City and Jim is upset with Google.
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